FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI KEBIDANAN STIKES MUHAMMADIYAH CIAMIS TAHUN 2016

Mariani, Evi and Sutikno, Bayu and Chasanah, Uswatun (2016) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI KEBIDANAN STIKES MUHAMMADIYAH CIAMIS TAHUN 2016. Tesis thesis, STIE Widya Wiwaha.

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Abstract

The purpose of this study was to analyze the factors that influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes Keywords : marketing mix, decision of the students.

Item Type: Thesis (Tesis)
Subjects: C. Magister Manajemen > Manajemen Pemasaran
Divisions: S2 Manajemen
Depositing User: Perpus MM STIE Widya Wiwaha
Date Deposited: 22 Oct 2018 02:53
Last Modified: 22 Oct 2018 02:53
URI: http://eprint.stieww.ac.id/id/eprint/617

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