PENGARUH LOKASI, LAYOUT DAN ATMOSFIR RITEL PADA RESPON EMOSIONAL DAN PERILAKU

Chasanah, Uswatun (2007) PENGARUH LOKASI, LAYOUT DAN ATMOSFIR RITEL PADA RESPON EMOSIONAL DAN PERILAKU. Jurnal Kajian Bisnis STIE Widya Wiwaha, 15 (1). pp. 87-103. ISSN 0854-4530

Text view_usp=sharing Download (74kB)

Abstract

The purpase af th;s study was to measure the influence af location, layout and atmosphere retaiiori ematrcnalrcspcnse and behaviot. The data far the studywere callected by questianares fo. 1AA underyraduales students vr'ho have expeience buying in Carrefau Yogyakafta. Through purpasive sampling method data were callected. The results ofthis study fkst, with multiple regression showed the variable af location, layaut and atmasphere retail are significantly related lo emational resporse. Secord, ta test mediating variable, the research model to use patil analysis. The results emotional resporse ls positioned as a mediating variable between the variable location, layout, atmosphere retatler and behavior was not significant as a mediating vanable.

Item Type:	Article
Subjects:	B. Manajemen > Manajemen Pemasaran > Keputusan Pembelian
Divisions:	S1 Manajemen
Depositing User:	Library STIE Widya Wiwaha
Date Deposited:	21 May 2021 07:10
Last Modified:	21 May 2021 07:32
URI:	http://eprint.stieww.ac.id/id/eprint/1558

Actions (login required)

View Item