PENGARUH DIGITAL MARKETING TERHADAP CITRA SMK BUMANTARA MUNTILAN KABUPATEN MAGELANG

Eka Kusuma, Hendrix Tiyas PENGARUH DIGITAL MARKETING TERHADAP CITRA SMK BUMANTARA MUNTILAN KABUPATEN MAGELANG. In: SEMINAR NASIONAL DAN CALL FOR PAPER 2021: Strategi Pemulihan UMKM Pasca Pandemi Covid-19. STIE Widya Wiwaha, Yogyakarta, pp. 23-45. ISBN 978-623-99100-0-6

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Abstract

This research is a quantitative research conducted to determine the effect of digital marketing on the image of SMK Bumantara Muntilan in Magelang Regency. The sample in this study was 62 people from the surrounding community of SMK Bumantara Muntilan. The analysis used is multiple regression analysis, t test, F test and R test. Based on the results of data analysis, the results obtained are: (1) There is a positive and significant influence of mobile phones (X1) on the image of SMK Bumantara Muntilan, with a coefficient of 0.346; (2) There is a positive and significant influence website (X2) on the image of SMK Bumantara Muntilan, with a coefficient of 0.305; (3) There is a positive and significant influence of social media (X3) on the image of SMK Bumantara Muntilan, with a coefficient of 0.398; (4) From the above test, it is found that F count = 414.397> Ftable = 2.764 then H0 is rejected and Ha is accepted, so it can be concluded that there is a simultaneous significant effect of mobile phone variables (X1), website (X2), social media ( X3), on the image of SMK Bumantara Muntilan (Y).

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