Hidayat, Khaerul and Suprihanto, John and Chasanah, Uswatun (2018) ANALISIS STRATEGI MENINGKATKAN JUMLAH PESERTA DIDIK DI SMK BATIK SAKTI 2 KEBUMEN JAWA TENGAH. Tesis thesis, STIE Widya Wiwaha.
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Abstract
The background in this research is the increase of the number of students in SMK Batik Sakti 2 Kebumen still not in accordance with the target set so that the existence of marketing strategy of this institution. The focus of this study is to identify the factors that cause the target number of students has not been achieved, analyzing the strategy that have been done by SMK Batik Sakti 2 Kebumen and floating strategy to increase the number of learners. This research is included into the type of descriptive qualitative research. Date were obtained by using interview method, observation and document study. The results of the research provide information that SMK Sakti 2 Kebumen has not become brand in Kebumen area so it has not become the main choice for junior high school students. The service to the students in the vocabulary of SMK Batik Sakti 2 Kebumen has not been optimally either from facilities, processes or facilities. The emergence of new vocational schools and not all junior high school students continue to higher levels and large public/ private schools that accept students exceed quota under the pretext of expanding access to education make schools more difficult to reach target peseta students. The strategy of increasing the number of students continues to be done by SMK Batik Sakti 2 Kebumen either through improving the infrastructure and improving services to the students until the quality improvement/quality of teachers. SMK Batik Sakti 2 Kebumen as a training center for prospective employees of PT SMT Cikarang be the main attraction for the students. Keywords: Strategy to increase the number of students
| Item Type: | Thesis (Tesis) |
|---|---|
| Subjects: | C. Magister Manajemen > Manajemen Pemasaran |
| Divisions: | S2 Manajemen |
| Depositing User: | Perpus MM STIE Widya Wiwaha |
| Date Deposited: | 10 Sep 2018 04:50 |
| Last Modified: | 10 Sep 2018 04:50 |
| URI: | http://eprint.stieww.ac.id/id/eprint/308 |
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